Startup Britain – is it for today’s Mumpreneurs?

Wow!  Ever since David Cameron’s announcement on Monday about the launch of Startup Britain, there has been a hive of activity in the media and on Twitter – and it’s a very mixed response….

If you’ve not seen what StartUp Britian is offering , here’s the link to take you straight there: http://www.startupbritain.org/.  In a nutshell, it is the government’s initiative to help entrepreneurs get their business idea off the ground.   So what’s the big deal?

On the plus side, there are some pretty decent product offers available to new startups.  On the downside, these may not be the most affordable to you at start up stage; and they may not be the most suitable products / services to your particular business or business needs (case in point: Barclays Bank may be backing this initiative, but it certainly pays to shop around for business banking offers – and trust me, Barclays is not offering the best deal.  I’ve done my homework on that one!).   

Also on the plus side, is that it has the backing of some succesful entrepreneurs who do have their finger on the pulse of entrepeneurship in Britain (Emma Jones of http://enterprisenation.com/).  On the downside, it’s still unclear exactly how these entrepreneurs are going to help those of us who are starting smaller or part-time businesses, whilst raising younger children…  While our dreams are BIG some of us are starting small, so that we can have family/life balance initially.

Me?  I’m on the fence at the moment about the whole thing.  Two things clearly missing from this initiative right now (but which are supposedly planned according to the webpage “New Features Launching Soon”) is exactly what most mumpreneurs tell me they need sooner, rather than later:

  1. Mentoring - fact: in most cases they want this from a succesful business mum who has been there, done that.
  2. High Quality,  applicable Training – that is affordable, and that they can implement in their business quickly and efficiently.

Business mums, what do you think?

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PC Support for Business Mums – plus a gift just for you!

Wow!  It looks like I’m not the only business mum who has nearly hoisted her pc / laptop out the window!  Thanks for getting in touch – I’m so relieved I’m not the only crazed woman out there…

A couple of you asked which PC Support provider I’m using.  I use Zuu Media (I met Philip Waite from Zuu Media, when he presented at an Athena Networking group that I ran).  Philip was very popular with ladies – for his PC Support knowledge, of course!  Because at least 80% of the business women in the room had experienced technology challenges in their business (ranging from simple “how do I do this” questions, to the nightmarish “Oh hell, my PC has just crashed and I haven’t backed up all my precious client files & contacts!”).

This is a service that I, hand on heart, can highly recommend, and what’s great is that it’s all done remotely (no need to wait at home for a technician to arrive!).  The FAB news is that Zuu Media are offering (through Mums The Business), a 20% discount on any of their packages.  Considering these start from under a tenner, that’s an excellent investment in probably one of the most critical tools in your business – your PC.  To get the discount, just quote “golden20″ and follow this link: - this is your Mums The Business link to Zuu Media

Do please let me know what you think of Zuu Media’s service and support!

 

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Embracing Technology. WHAAAAT?!!

I had this blog post written up about a week ago, in my quest to blog at least 3 times a week!  Just when I was ready to post it , Murphy (the one of Murphy’s law fame)intervened and this past weekend, I’ve had such a frustrating time with a badly behaved laptop!  At 1 stage I hoisted the laptop above my head, opened the window and ……

…… changed my mind.  It is a woman’s prerogative after all – and probably more so a working mum’s!

So after a call to a very patient and knowledgeable gentleman I recently met at a Networking event, who offers home business pc support; I now have my laptop back in my care, working more efficiently than ever, and with all my files safely retrieved and backed up – an ideal place to be as my 3 home based businesses are all growing as we speak!  So today my top tip from a working mum who has been there, done that and worn the “ripped in frustration” t-shirt, is: EMBRACE TECHNOLOGY – AS BEST YOU CAN!

No matter how scarey, there’s no denying that technology can boost our home-business success!  Part of my journey towards successfully working from home has been the realisation that the initial “pain” (it’s not painful at all – once you get it!) & effort of learning about new technology (including social media) or a new “toy” (my new iPhone), soon far outweighs the benefit it can bring to your business.  Find someone you can trust to lead you through the maze of technology and get them on your team!  Learn to work smarter – not harder


 

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A Social Media Brainstorm

Today I held March’s “Brainstorm in a Teacup“, with a great bunch of local business ladies.  These events are really valuable when you are facing a new business challenge, or perhaps you just want to bounce an idea around.  Funnily enough, nearly each business mum touched on the aspect of social media, particularly Twitter and what value it can add to your business.  Twitter is growing at such a pace and is so popular, that it’s hard to keep up sometimes… But, from my own experience, it has certainly helped to build my business significantly.  The key, however, is knowing what to say, and how to say it.  And this seems to be where business mums often get stuck.  So they’ll sign up to Twitter in 2 minutes, learn its functionality and jargon in a few more, and then….. hesitate!  Is this you?  Are you holding back on actually using Twitter as a marketing tool, because you just don’t know what to say?  Then watch this space  – we’re going to show you what to say, how to say it, and who to say it to!

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It’s a (brain) storm – in a teacup!

Business mums, if you find that you are obsessing (yep, there’s that big O word again!) about an issue/dilemma/decision in your business, perhaps it’s time to create a storm!  Yes, a (brain) storm in a teacup!

Sometimes just getting all those whirling ideas out of your head and out in the open, can make the fog clear and everything crystal clear.  And it doesn’t take much…. Find someone special to talk to – someone that has a genuine desire for you to succeed, but can also be objective about your business; someone that will let you talk it out (without interrupting you) and listen well; someone that you feel supported by.

If you’re in the Kingston-upon-Thames region, we offer all that, plus the advice of a trained business advisor.  Funnily enough, it’s called Brainstorm in a Teacup – and its your ideal opportunity to share an aspect of your business with 5 other business mums, and a business advisor.  It’s great fun – and so valuable to business mums.

Do join us if you can – you just need to register, so we can manage numbers.  All the details are here:  Brainstorm in a Teacup

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The Big O Word!

As business mums, we’re all guilty of it, aren’t we?  Thinking that our product, service, website, business card, etc. just HAS to be perfect, before we can start doing it, talking about it, promoting it, launching it. 

OBSESSION!  That’s what this is…. And in this kind of business mum scenario, often obsession = inaction

I’ve done it myself plenty of times, spending SO much time on working on, and debating whether something was perfect, that what I didn’t realise, was that it was GOOD ENOUGH for my target market to to snap up, implement, value and appreciate.

Too often I have seen and consoled business mums who had this obsession with perfection, who missed out on an opportunity, a sale, a customer.  And ultimately they have cheated themselves…

So here’s the thing… All it takes to move from obsession to action, is a small shift in your mindset.  Take another look at the business / product / service you’re wanting to launch… It may not be perfect but if its good, and good enough to talk about, then do it!  Like anything worthwhile, it can be reviewed, refined, even rebranded as you receive feedback from those you value the most – your customers.  Get it out there – you’ll be SO glad you did!  And if I can help in any way – just get in touch…

info@mumsthebusiness.com

01932 – 422 573 / 07946 018 971

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Rebranding Rules OK!

It seems the O word (Obsession) got some of you thinking yesterday!

To be honest, I’m a great example of this!  As I mentioned, I started Mums The Business about 5 years ago.  But I only launched it – after far too much obsessing, about 6 months later!  I was waiting for it to be perfect, before I “put it out there”!  And over the years, I’ve changed my business model, changed my logo, changed my website, changed my blog platform, changed my photo, even changed some of my target market to some degree.  Am I still in business?  You bet I am, and I’m continuing to go from strength to strength, with lots to look forward to in 2011.  My point?  Don’t wait for your business, product or service to be perfect…. Instead launch it, and you can continue to “perfect” it along the way. 

Case in point: this new website!  As you can see, Mums The Business is currently being rebranded & refined… I’m using the talents of amazing  business women I’ve met through The Athena Network (the franchise I use to own), to help me achieve this.  In fact, I’m finding rebranding the site so much fun – and valuable too.  It’s like re-decorating a room – invigorating & fresh, and more in line with what I want to offer my target market!  So, when you look at this Mums The Business website, let me warn you – it won’t be perfect!  BUT it will be excellent and it will be changing and offering something new, every time you come back to it!

Success is a journey – not a destination!  Same for branding (or rebranding!) your business!

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Hello world – again!

Woohoo!   This business mum is back!

It’s been quite some time since I blogged as “Mums The Business”… And for good reason!   When I left the corporate world and decided to start a home-based business, just 5 years ago, I had SO many ideas, that I couldn’t settle on just 1!  At one stage I was running 4 businesses – a network marketing business, 2 franchises and my own business creation (Mums The Business).  What I hadn’t imagined (note to self: double-check those business plans!) was that I would be succesful with all 4!  And all this while still being a mum…

A VERY steep learning curve commenced & boy, has it been an interesting journey!  Through this blog I hope to show you part of that journey, including: how I’ve launched and grown each of my businesses through: word of mouth, networking, guest speaking and networking via social media; how I’ve streamlined my businesses so I can still have a life; how to network more efficiently – both in person & online; how to buy and grow (and maybe sell!) your franchise business; how to confidently promote your business – in any social situation; how to do a joint venture to grow your business; how to sequence your business promotion steps so you don’t feel overwhelmed; how to source & work with Virtual Assistants; how to decide what to outsource and why; how to “rebrand” when your business is evolving; how to manage when your business success is better than you expected!

All good things and some essential advice for professional & ambitious business mums!

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